BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Sabre//Sabre VObject 4.5.8//EN CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:Europe/Zurich X-LIC-LOCATION:Europe/Zurich TZURL:http://tzurl.org/zoneinfo/Europe/Zurich BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:19810329T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=-1SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:19961027T030000 RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=-1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:news199@rds.unibas.ch DTSTAMP;TZID=Europe/Zurich:20260602T134309 DTSTART;TZID=Europe/Zurich:20260604T181500 SUMMARY:Competitiveness in the Age of AI DESCRIPTION:Artificial intelligence promises major advances in productivity \, innovation\, and business performance. Yet for many firms\, the key cha llenge lies in how to use and implement it.\\r\\nThis challenge is particu larly relevant for many successful firms in Switzerland and throughout Eur ope\, where established routines\, proven business models\, and long-stand ing organizational strengths can make the adoption of AI difficult.\\r\\nI n his public lecture\, Dr. Andrew McAfee from the MIT Sloan School of Mana gement will discuss why AI matters for firms and how its successful applic ation depends on more than technological capabilities alone. Drawing on hi s research on the digital economy and his recent book The Geek Way\, he wi ll argue that firms benefit most from AI when they combine new technologie s with organizational cultures built on science\, ownership\, speed\, and openness. Don’t miss this unique opportunity to exchange ideas and learn from one of the world’s leading experts in the field.\\r\\nProgram\\r\\ n18.15: Welcome and Introduction: Prof. Rolf Weder18.20: Keynote: Andrew M cAfee19.15: Discussion with Andrew McAfee\, Rolf Weder and audience19.4 5: Apéro\\r\\nRegistration\\r\\nFree entry and free seating. Registration is appreciated [https://forms.gle/NheHCkDFdbySVA887] but not mandatory.\\ r\\nSpeaker\\r\\nAndrew McAfee is a Principal Research Scientist at the MI T Sloan School of Management and co-founder and co-director of MIT’s Ini tiative on the Digital Economy. He studies how information technology affe cts business and the economy — particularly the ways companies perform\, organize themselves\, and compete. He is the co-author of the New York Ti mes bestselling books The Second Machine Age (2014) and Machine Platform C rowd (2017)\, both written with Erik Brynjolfsson (Stanford). His most rec ent book\, The Geek Way: The Radical Mindset That Drives Extraordinary Res ults\, was included in The Economist’s “Best Books of 2023”\, Forbes ’ “Top 10 Business Books of 2023”\, and the Financial Times selectio n “Best Business Books of the Month”. Former Google CEO Eric Schmidt d escribes the book as “a handbook for disruptors”.\\r\\nHe regularly wr ites for publications including the Harvard Business Review\, The Economis t\, and The New York Times. He has appeared on CNN and spoken at the WEF\, TED\, and many other high-profile events. He has advised some of the worl d’s largest corporations and organizations\, ranging from the IMF to the Boston Red Sox and the US intelligence community. He is also the founder of the generative AI company Workhelix. Andrew McAfee has been included in the “Thinkers50” list of the world’s leading management thinkers..\ \r\\nLecture Series on Innovation in the Global Economy\\r\\nThe Lecture S eries provides a platform for renowned researchers in Business and Economi cs to present their research results and thoughts on “Innovation in the Global Economy” to a broad audience. The events tackle the challenges of globalization and new technologies for society\, policy makers and compan ies. They also focus on the determinants of innovation in open economies. The discussion plays an important role in the Lecture Series. We are grate ful for the support by the Claudine and Hans-Heiner Zaeslin-Bustany-Founda tion. X-ALT-DESC:

Artificial intelligence promises major advances in pr oductivity\, innovation\, and business performance. Yet for many firms\, t he key challenge lies in how to use and implement it.

\n

Thi s challenge is particularly relevant for many successful firms in Switzerl and and throughout Europe\, where established routines\, proven business m odels\, and long-standing organizational strengths can make the adoption o f AI difficult.

\n

In his public lecture\, Dr. Andrew McAfee from the MIT Sloan School of Management will discuss why AI matters for firms and how its successful application depends on more than technological capabili ties alone. Drawing on his research on the digital economy and his recent book The Geek Way\, he will argue that firms benefit most from AI w hen they combine new technologies with organizational cultures built on sc ience\, ownership\, speed\, and openness. Don’t miss this unique opportu nity to exchange ideas and learn from one of the world’s leading experts in the field.

\n

Program

\n\n

Registration

\n

Free entry and free seating. Reg istration is appreciated but not mandatory.

\n

Speaker

\n

Andrew McAfee is a Principal Research Scientist at the MIT Sloan School of Management and co-founder and co-director of MIT’s Initiative on the Di gital Economy. He studies how information technology affects business and the economy — particularly the ways companies perform\, organize themsel ves\, and compete. He is the co-author of the New York Times bestse lling books The Second Machine Age (2014) and Machine Platform C rowd (2017)\, both written with Erik Brynjolfsson (Stanford). His most recent book\, The Geek Way: The Radical Mindset That Drives Extraordinary Results\, was included in The Eco nomist’s “Best Books of 2023”\, Forbes’ “Top 10 Busin ess Books of 2023”\, and the Financial Times selection “Best Bu siness Books of the Month”. Former Google CEO Eric Schmidt describes the book as “a handbook for disruptors”.

\n

He regularly writes for publications including the Harvard Business Review\, The Economi st\, and The New York Times. He has appeared on CNN and spoken at the WEF\, TED\, and many other high-profile events. He has advised some of the world’s largest corporations and organizations\, ranging from th e IMF to the Boston Red Sox and the US intelligence community. He is also the founder of the generative AI company Workhelix. Andrew McAfee has been included in the “Thinkers50” list of the world’s leading management thinkers..

\n

Lecture Series on Innovation in the Global Economy\n

The Lecture Series provides a platform for renowned researchers in Business and Economics to present their research results and thoughts on “Innovation in the Global Economy” to a broad audience. The events tac kle the challenges of globalization and new technologies for society\, pol icy makers and companies. They also focus on the determinants of innovatio n in open economies. The discussion plays an important role in the Lecture Series. We are grateful for the support by the Claudine and Hans-Heiner Z aeslin-Bustany-Foundation.

DTEND;TZID=Europe/Zurich:20260604T194500 END:VEVENT END:VCALENDAR